Top 10 sustainability myths
I winced when I saw the headline “Top 10 Myths about Sustainability.” These articles are almost always an excuse for lame contrarianism. Did you know that a Prius is worse than a Hummer!?!?!! Did you know that farmer’s markets kill panda bears!?!?
But hey, guess what, the article is really good, providing food for thought on a number of contentious issues. For example:
**Myth 2: Sustainability is all about the environment.**
Is climate change an environmental issue or an economic issue? Are we killing the planet, or just making it an inhospitable place for humans?
**Myth 4: Its all about recycling.**
Recycling is important, but the outsized grip it has on the public imagination puzzles a lot of environmentalists. Do you recycle religiously, eat a ton of fast food, and drive thirty miles to work every day? If so, your environmental priorities may be out of whack.
**Myth 7: Consumer choices and grassroots activism, not government intervention, offer the fastest, most efficient routes to sustainability.**
We obviously need grassroots activism, consumer awareness, *and* government intervention. But in a world of tradeoffs and priorities, this all-of-the-above formulation can be a bit of a cop-out. What problems can we reasonably expect individuals to address, and what areas require a strong policy framework?
**Myth 9: Sustainability is ultimately a population problem.**
In a trivial sense everything is a population problem: no people, no problem. Unfortunately, this formulation fails to provide any leverage on a solution. The challenge for humanity is, how do we support this number of people on this Earth, in a sustainable manner?
Take the first step.
Start small. Be conscious of the impact your actions have on the environment and figure out what you can do to lessen the blow. Calculate, conserve, and offset.
For businesses, our Corporate Sustainability Plans can help you with your emission reduction goals.