New product names for the new year
TerraPass was created in six weeks. That’s how long it took to go from initial idea to live web site, real products, and the first few sales.
We didn’t have any carbon calculators on our web site at the time. Our idea then was that people would simply choose the appropriate TerraPass based on their vehicle type. Of course, there’s no such thing as a vehicle emissions class. Fuel economy varies widely even among vehicles of the same basic body type. More importantly, your carbon footprint depends critically not only on what you drive, but also on how far you drive it.
No matter. We cooked up four TerraPasses — Hybrid, Efficient, Standard, Utility — and hoped things would sort themselves out.
They didn’t. Soon after we launched, we created our first carbon calculator (in Romania, thanks to RentACoder), and the flaws in our naming scheme were exposed. Rarely driven Ford Explorers were eligible for a Hybrid TerraPass. Heavily driven Cooper Minis fell into the Utility category. The classification system became even more confusing when auto manufacturers started producing hybrid SUVs.
So today were chucking out the old naming scheme and bringing in the new. We have a new shipment of decals for 2007, and a new set of product names:
- TerraPass Around Towner: 6,000 lbs CO2
- TerraPass Cross Towner: 8,000 lbs CO2
- TerraPass Out of Towner: 12,000 lbs CO2
- TerraPass Road Tripper: 20,000
Other than the names, nothing has changed. Same prices, same amounts of CO2, same projects, same verification. Enjoy!