Back to blog

Links for April 11, 2006: global warming’s brand equity

  • Xtreme weather: We got a chuckle out of Grist’s April Fool’s joke about rebranding global warming.

  • But uber-marketer Seth Godin isn’t laughing. He thinks global warming is far too cute a name for “greatest threat ever to the future of mankind.”
Stay in Touch

Never Miss a Thing

Subscribe to the Newsletter

Join the TerraPass newsletter to stay updated, receive conservation tips, analysis of the latest news and insightful opinions. Get started now!

Thanks for subscribing!

Follow us on Twitter

Follow us on Facebook