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Create your own bike lane, for real

This past winter, we (meaning I) wrote about LightLane, a concept design for a lighting system that paints a virtual path around your bike at night to encourage cars to keep a safe distance. The idea caught the internet’s imagination, so much so that it’s soon going to be a real product:

The video is kind of cool, and I tend to think something like this actually could work. If I were a driver, I’d take the hint. More info at the LightLane web site.

Now maybe someone will get to work on that bike-based street chalker

Take the first step.

Start small. Be conscious of the impact your actions have on the environment and figure out what you can do to lessen the blow. Calculate, conserve, and offset.

For businesses, our Corporate Sustainability Plans can help you with your emission reduction goals.

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