Last Friday, I flew up to Seattle to meet with Expedia. The flight was of course offset with Expedia’s new TerraPass carbon offset.
Our results with Expedia have been amazing. We’ve sold over 1.5 million pounds of carbon in less than a week after launch. I decided to celebrate with a bicycle commute from downtown Seattle to Expedia’s office in Bellevue.
Seattle is an incredible city for cycling, handily beating out San Francisco or Silicon Valley for ease of commuting. While returning home, I thought about what made it different, and resolved to pass these notes on to other TerraPassers for feedback.
- Isolated bike paths. Seattle has a huge network of them, and the ample paths across the I-90 bridge made this commute possible. Kudos to the city for this.
- Information. My Expedia colleague pointed me to a great Google mashup site with bike routes to Expedia. A route that could have been a pain to navigate was easily scribbled down and even visually scanned for landmarks with Google Maps. When I was confused about the tunnel, I simply zoomed in for an instant flyover.
- Shower & towel service. Riding more than two miles? You’re going to break a sweat. Expedia thoughtfully put showers on every floor, with free towel service. You want to tell everyone you rode into work, not make them suffer through it.
- Bike Storage. Expedia has easy in-office storage, and is also working on a central bike parking area.
- Support from executives. The former CEO of Expedia was an avid cyclist and encouraged early adopters. Nothing like setting an example from the top.
- Support from colleagues. The bike commuters are good friends too — often kicking off on Fridays to take the long way home.
- Food. Biking makes you hungry. If you don’t have swank options like Expedia’s cafeteria, make sure you locate close to healthy food options.
There is of course always room for improvement. For example, Stanford has an innovative “bail out” option if you have to rush home in an emergency. And no formalized program was in place to encourage bike commuting. But the I’ll bet the employees that do bike commute feel better about work, are more energized and promote a better working environment. All of that turns into better retention that easily pays for the towel service.
The coolest thing? Having the generosity to share your bike commute program with a new business partner.