The Footprint Blog

FTC’s Green Guides updated

  • October 12, 2010
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The Federal Trade Commission recently released(pdf) their highly anticipated revisions to the Green Guides, the set of rules regulating how environmental benefits are marketed to consumers. Although it’s great that the Commission revised, updated, and strengthened their marketing recommendations for a host of products, their consumer perception study and resulting rules recommendations for carbon offsets was something of a let… read more →

No on Proposition 23

It’s been fascinating to watch the way the national media has picked up on the threat of Proposition 23, on the ballot in California next month. For those not familiar with the proposition, it’s a ballot initiative that proposes to suspend California’s landmark greenhouse gas reduction legislation, AB32, until unemployment in the state hits 5.5% or lower for four consecutive… read more →

Walk Score adds Transit Score

  • September 28, 2010
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The folks at Front Seat - a Seattle company creating software for civic life - have launched three new extensions to their popular Walk Score website: a public transportation score, a commuting function, and a cost calculator that emphasizes the connections between where you live and what it costs to move between home and work. The Transit Score is a… read more →

Your own, personal biodigester

  • September 27, 2010
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The Park Spark Project, brainchild of conceptual artist Matthew Mazzotta and supported by MIT and the City of Cambridge, has created a piece that combines a small methane digester at a dog park with an "eternal flame" lit from the gas coming off decomposing dog poop. I am completely on board with the concept: dog waste, picked up with biodegradable… read more →

Recovery Act creating a new energy economy

It may not be the most popular term to throw around these days, but the $787 billion stimulus package passed in the early days of the Obama administration is still handing out dollars, and has the potential to transform how we use and store energy in this country. Two-thirds of American Recovery and Reinvestment Act was devoted to avoiding a… read more →

TerraPass at the 2010 Green Fleet Conference

The 2010 Green Fleet Conference will bring together nearly 400 fleet management professionals and supporting industry suppliers this month to San Diego for their annual event. This year, TerraPass will be offsetting the footprint of the event (including attendee travel, hotel nights, and energy usage of the conference facilities) and will be helping fleet managers better understand (and calculate) the… read more →

Bringing balance to online shopping

Online shopping is a great option for making quick, easy purchases that are shipped right to your door. However, shipping your items across the country can carry a heavy burden on the environment (yes, pun intended). Which is why we are thrilled to announce a new carbon balanced shipping partnership with jasmere.com, an online site that features a "daily offer"… read more →

“Doubt is our product.”

I just finished reading Naomi Oreskes and Erik M. Conway's exhaustively researched new book, ***Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming***, and must recommend this work to anybody interested in how science is communicated and debated in the public sphere. Oreskes and Conway are science historians, at UC-San… read more →

Payments for livestock loss not changing opinions

It turns out that even though ranchers and farmers get paid for any livestock killed by reintroduced wolves, that cash doesn't change negative opinions about wolves one bit. Retributional compensation is supposed to help. Whether local governments, voluntary insurance cooperatives, or NGOs provide the financial support, the idea is that livestock losses caused by reintroduced predator species could be mitigated… read more →

Copenhagen Wheel competing for Dyson Award

Looks like the Copenhagen Wheel Adam was so gaga about has topped the list of US regional entries, and will compete against 17 other inventions from around the world for the James Dyson Award of design. The winner will be announced on August 24, but in the meantime, we can all enjoy the snappy marketing video above. At a retail… read more →
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