I was very interested to read on NYT’s Green Inc. blog about consumer reactions to seeing carbon labels on products.
Over a year ago I wrote here about carbon labeling of Walker’s Crisps (PepsiCo’s UK brand of Lay’s) and wondered what kind of reaction there would be from shoppers.
Well here’s the answer from the man in charge of Walkers at the time:
> They didn’t necessarily understand the number, but what they respected was the fact that we were being transparent and committed to reduce and lead.
> It’s not something that drove sales particularly, but it helped with consumer perception.
Does this ring true? Would you buy one product over another because it displays its embodied carbon footprint?