350.org launches

  • June 18, 2008
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Last week saw the launch of 350.org, Bill McKibben’s new project to rally a worldwide movement around the goal of rolling back carbon levels in the atmosphere to 350 parts per million (they currently stand at about 385 ppm).

The project has produced this nifty 90-second video, which summarizes its mission without using any words, so that it remains accessible to all the world’s citizens. Check it out:

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