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Statue of Liberty turns green
While we’re on the subject of wind energy, the Statue of Liberty has recently decided to go green. The Statue of Liberty, Ellis Island, and several other government properties in the region have signed a three-year agreement with Pepco for green power credits from wind turbines. This is nice PR for wind energy, and I’m sort of annoyed that we didn’t think of it first. Think how lovely those blue and green TerraPass decals would have looked on the statue’s base, particularly when arranged in a mosaic large enough to offset the estimated 27 million kWh of electricity covered in the contract. Feel free to chime in on the comments with any other marketing ideas you think we should pursue. No idea is too outlandish… Comments5 comment(s) on this post. Leave your own!
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Don't get me wrong... I think TerraPass is a great way to increase public awareness, but I feel badly each time I buy/obtain/use something that is non-biodegradable. So, before saying something like, "Think how lovely those blue and green TerraPass decals would have looked on the statue’s base," shouldn't we consider how things like the plastic TerraPass decals contribute to waste problem? I would be tickled to find out at the TerraPass decal is made of something like GreenPla (see http://www.bpsweb.net/02_english/03_new_e/what_g/what.htm).
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National monuments don't really look good when festooned with corporate decals. So, you see, it was a joke.
I could follow up with details about TerraPass' green business processes (recycled paper for our mailings, carbon offsets for all corporate travel, etc.), but this thread has already detoured too far into Earnestville. Let's get back to the wacky marketing ideas, people!
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I live in the San Francisco Bay Area. What about the Golden Gate Bridge? Lots of wind power in CA. Or Alcatraz. It's a huge tourist trap, and lit at night, maybe they should have Terrapasses.
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I think you should wrap cars in enormous TerraPass decals. Starting with mine, which is normally parked on a very busy street in Brooklyn--in a progressive neighborhood full of guilt-ridden car-owners (like yours truly) who'd love to assauge their conscience, and is sometimes driven (when I'm responsible for bringing lots of stuff to work), into Manhattan and parked at NYC's only stand-alone solar powered building.
My subaru could be your rolling billboard for cheap! Factor in that I recently published a book on "green living" in NYC (www.greenappleguide.com), and there's some heightened level of credibility to the mobile advertisement.
The more I think this through, the less it sounds like a joke and the more it sounds like brilliant marketing.
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Ben, we like your idea too. We're considering exactly what to do with it. Thanks.
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