Awesome ad. It is an audio-video Twitter-sized attention grabber that should appeal to Americans. Is it also being webcast everywhere? Free Internet PSAs and what-not?

I support the goal of reaching 100% renewable energy in ten years wholeheartedly. However, I am still baffled by how this has been directly tied to our response to high oil prices. We only use 2% of our oil to generate electricity (see Amory Lovins' interview on Charlie Rose for a very good discussion of this), so the two issues are virtually unrelated UNLESS we make the same kind of major commitment to switch our transportation infrastructure to electric and hybrid cars at the same time. I completely support this as well, but nobody seems to give this piece of the puzzle any attention when discussing our oil addiction or developing alternative energy. Why is this? It's not like EVs are so frowned upon that people would refuse to move away from oil rather than use them. Any ideas?

Just a thought, Patrick ... our society is addicted, first and foremost, to profit, not oil. If we demand clean electricity, we encourage development of for-profit technology that by definition should benefit both the planet and the profit addicts. If the profit addicts see a better deal in electricity than oil, perhaps it will be less of a leap to see the same profiteers encouraging the development and use of electric cars to utilize this "new" resource base they want to sell us. Not exactly utopia, but a compromise we can live with?

Agree with Patrick; most folks think so little about these issues that to them high oil prices mean the same thing as high electricity prices, although there is now very little overlap between the two spheres. However, even the fact that your average American might be thinking that getting onto clean energy is something more than an environmental do-gooder's goal helps our cause. Plus, in a general ecological and sustainability sense, they are really the same issue: we need to start basing our society on things that don't run out and don't destroy the planet we live on.
I also agree that we need to reconnect our transportation sector to the energy grid, which would greatly lessen the importance of oil.
Oil is important because it has incredible energy density and is portable: perfect for powering transport. However, battery tech has improved to where it is in the race - a distant second in energy density to be sure, but good enough for short-distance city commute-type folks. The next logical step is the plug-in hybrid, which uses the benefits of electric and gasoline to cover the disadvantages of each. Followed in a gradual evolutionary path of more battery storage / less gasoline in each car, until we are on pretty much all-electric.
Once we've got transportation powered by the energy grid, we can gradually or quickly as funding and political opportunity allows, transition the grid to all renewables. That neatly solves both the oil and electricity generation problems.

I like the ad. I think it should also mention the huge negative impact on all of our health that burning oil, coal have.

This ad is perfect! It gets across ONE idea, very clearly. It's inspiring, and effectively communicates that not only is this do-able, it's mainstream. It might actually change the way the majority thinks.

Ads are not manifestos--trying to make them perfect usually makes them ineffective. Very few environmental/energy conservation ads have worked to-date because they were "preaching to the choir". Hallelujah for this one!